Working with Lone Drifters

Do you want to highlight the adventure side of your destination or brand? Do your products fit outdoor and travel, and do you think Lone Drifters’ target audience fits into this? Lone Drifters is open to unique collaborations with brands that fit our target audience. Find out what we can do for you.

Target Group Lone Drifters

Adventurous and sporty travelers without children. The largest group of readers is in the age range of 25 – 44 years. Then there is a large group whose children are out of the house from 44 – 64 years. The last target group particularly visits further trips like Canada and New Zealand.

Readers of the blog are mainly from the Netherlands and Belgium.

Media kit

Each month, Lone Drifters reaches more than 50,000 visitors. Check out our media kit.

Social Media

On our social media channels, we focus primarily on inspiration and behind-the-scenes content.

On this blog, you will find a source of personal tips & tricks, experiences, and anecdotes. Whether you go hiking, mountain biking, surfing, or kayaking or want to try other adventure sports.

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We strive to create content that inspires our followers to make the most of their free time.

Opportunities for collaboration

How can we collaborate? Consider reviews of appropriate gadgets, invitations to events, and testing accommodations for our readers, writing sponsored posts (advertorials) on the blog or social media, press trips that fit the target audience, winter sports destinations, or promoting lookbooks.

Social Media

Advertising on social media only?

  • We recently created an Instagram Reel for the Body Shop for the newest Refill Station in the Groningen store. In the stories, we told that we had to make a quick visit to the Body Shop before our trip. In the Reel, we show how refilling your refill bottle works.
  • We also made reels for the destination South Tyrol, commissioned by the tourism office. Check all the reels.

Travel

This year we want to show that you don’t necessarily have to travel far to have fun. We’ll focus more and more on sustainable travel than ever before. You can also experience a lot close to home and around the Netherlands.

This year we want to show that you don’t necessarily have to travel far to have fun. You can also experience a lot close to home and around the Netherlands. Our goal is therefore to visit as many national parks and nature reserves in Europe and the Netherlands as possible.

In addition, we want to travel as sustainably as possible. Taking a mode of transportation other than the plane more often. Recycle as much as possible and more. Your company can also play a role in this in terms of promoting your brand.

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